About Me

Who is Madame de Brow?

Meet Jo Benton, a talented makeup artist and entrepreneur with a passion for empowering people through beauty. With over 12 years of experience in the beauty industry, she has worked with a diverse range of clients, from celebrities and models to brides and everyday people and has become known for her ability to create stunning looks that enhance natural beauty. Jo discovered her passion for makeup artistry at a young age. She trained under some of the industry’s most respected professionals, honing her skills and perfecting her craft.

Madame de Brow Makeup line

But Jo is more than just a makeup artist. In her quest to push the boundaries of the beauty industry, she also founded Madame De Brow cosmetics line that reflects her commitment to quality, sustainability, and inclusivity. With her innovative products and dedication to customer satisfaction, she has built a loyal following and become a force to be reckoned with in the beauty industry. “.. the idea to have my own makeup line has always been something I’ve dreamt of since I fell in love with the beauty sector. I haven’t given it a proper thought up until COVID-19 pandemic where lockdown forced me to think about new ways of working. I’ve decided it was then or never to create my very own, unique and cruelty-free makeup line.

I used my knowledge and feedback from my clients, what they were looking for and what was missing, to create products such as eyeshadow palettes, must have nude lipsticks or my signature brow enhancing pencils and pomades to fill in the gap in the market”.

Mission Statement

Madame De Brow’s mission statement is Makeup for All. People feeling confident in their own skin regardless of their gender, sexuality, age or ethnicity is Jo’s passion. The goal is to make them feel inspired and empowered to be their own limited edition with the help of Madame De Brow’s products. She strives to make beauty more accessible to all using quality and cruelty-free ingredients at affordable prices.

Jo believes that makeup is about more than just looking good – it’s about feeling confident, empowered, and unstoppable. Makeup should be a tool for self-expression and empowerment, and that everyone deserves to feel beautiful and confident in their own skin.

Through her work as a makeup artist and entrepreneur, Madame De Brow is changing the way people think about beauty and inspiring others to create positive change in their own lives and communities.

With her creative vision, technical mastery, and unwavering commitment to excellence, Madame de Brow is a true trailblazer in the world of beauty. Her mission is to empower others to embrace their unique beauty. She is a try inspiration to artists and clients alike.