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About Me

MEET JO BENTON

THE EXPERTISE BEHIND MADAME DE BROW

With over 15 years in the beauty industry, my career has evolved from the artistry of permanent makeup to the precision and responsibility of advanced pigment removal and laser education.

Working directly with clients has taught me that no two cases are identical. Behind every treatment is a person, a history and a decision that deserves careful consideration.

This experience is also the foundation of my teaching.

Through Madame de Brow Academy, I share practical knowledge with beauty professionals who want to develop their skills, understand treatment decisions and approach their work with greater confidence.

Alongside my clinical and educational work, I created Madame de Brow Cosmetics — a makeup collection inspired by my experience as a beauty professional and my belief that thoughtful details make all the difference.

Today, Madame de Brow reflects everything I have built throughout my career: expertise, artistry, education and a personal approach to beauty.

Jo Benton

Founder of Madame de Brow

My philosophy-Beauty with purpose

Beauty is personal. And so is every treatment I perform.

At Madame de Brow, my philosophy is built on precision, honesty and a deep respect for the skin.

Whether I’m enhancing natural brows, removing unwanted pigment, treating scars or supporting skin health, my approach is never one-size-fits-all.

I believe every client deserves to understand their options, feel heard and receive treatment recommendations based on their individual needs.

It’s not about changing who you are. It’s about helping you feel confident in your own skin.

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The Expertise Behind Madame de Brow

My journey in beauty and aesthetics has been shaped by years of hands-on experience, continuous learning and a passion for understanding how skin responds to different treatments.

Today, my work combines permanent makeup artistry, advanced laser and non-laser removal, scar treatments and skin rejuvenation.

I’m also passionate about sharing my knowledge with other professionals through practical education and specialist training.

Every treatment and every client has taught me something valuable.

Because experience isn’t simply about how many treatments you’ve performed. It’s about what you’ve learned from each one.