About Me
Who is Madame de Brow?
I’m Jo Benton, a beauty therapist and entrepreneur with a passion for empowering others through beauty. With over 15 years of experience in the beauty industry, I’ve developed expertise as a specialist in semi-permanent makeup, focusing on SPMU brows, laser brow and scar removal, and I am also a certified laser trainer. My work has allowed me to collaborate with a diverse range of clients—from celebrities and models to brides and everyday individuals—and my goal is always to enhance natural beauty with precision, care, and artistry.
In addition to my hands-on work, I am a distributor of high-quality laser machines, recognized for their performance in advanced treatments such as laser tattoo removal, correction of unwanted pigments (including challenging colours) and scar removal. I offer accredited training programs for laser technology, covering laser application, tattoo removal, and other advanced treatments, to help professionals excel in their fields.
With a commitment to professionalism, quality, and innovation, I strive to bring industry-leading solutions to my clients and students. Whether it’s helping individuals feel confident in their skin or equipping others with the skills and tools to transform lives, my mission is to make beauty accessible, empowering, and transformative.
Through my work and expertise, Madame De Brow stands as a trusted name in the beauty industry, offering services and products that inspire confidence and celebrate individuality.
Madame de Brow Makeup line
Creating my own cosmetics line, Madame De Brow, was a dream I finally brought to life during the COVID-19 pandemic. With lockdown pushing me to rethink how I worked, I decided it was the perfect time to launch a unique, cruelty-free makeup line that reflects my commitment to quality and inclusivity.
Using feedback from my clients and my own experiences, I developed products that filled gaps in the market. From must-have nude lipsticks to signature brow-enhancing pencils and pomades, my aim has always been to create innovative, high-quality products that meet the needs of people looking for beauty solutions they can trust.
Our Mission: Makeup for All
At Madame De Brow, our mission is simple: Makeup for All. I want to help people feel confident in their own skin, no matter their gender, age, ethnicity, or background. My goal is to inspire others to embrace their uniqueness and feel empowered to be their own limited edition.
For me, beauty isn’t just about looking good—it’s about feeling unstoppable. I believe makeup should be a tool for self-expression and confidence, helping everyone see the beauty in themselves. That’s why I’m committed to creating high-quality, cruelty-free products at affordable prices.
Redefining Beauty, One Client at a Time
As a semi-permanent makeup artist, laser specialist, and trainer, I’ve seen firsthand how beauty can transform not just appearances but lives. My work is about more than just enhancing someone’s features—it’s about giving them the confidence to shine.
Through Madame De Brow, I’m building a brand that stands for empowerment, inclusivity, and quality. My vision is to inspire positive change in how people see themselves and the world around them.
With a passion for creativity, an eye for detail, and a commitment to excellence, I’m proud to be paving the way for a new era in beauty. Madame De Brow is more than a brand—it’s a movement to help everyone embrace their own unique beauty.
